Tuesday, November 25, 2014

Fun Teambuilsing Sportsfest For Philippine Corporations

Organize a Larong Pinoy Mini-Olympics Sports Fest for your company.  
 
Larong Pinoy is a favorite sports fest activity for many Filipino companies because these are games where young and old employees will be surely able to play. On top of that, beyond playing on the day of the event, the games is capable of building strong employee relationships. 
  
 

The Traditional Filipino Street Games continues to be a favorite sports fest activity for local companies. Private business corporations continues to request Magna Kultura Foundation (the national proponent of the games) to organize the Larong Pinoy event as a company sports fest activity.  



Over a thousand companies have held Larong Pinoy Corporate Mini-Olympic Events.  Human Resource Managers have testified that a Larong Pinoy event is truly a one-of-kind activity that leave lasting impression on employees, and bring out the best in each and everyone.

Human Resource Department heads saw the Filipino Street Games as an effective instrument for employee bonding.  Indeed, the games are able to make employees from different departments easily get acquainted with each other; and, like childhood playmates, the bonding experience goes beyond weeks, even months, after the event.


The Larong Pinoy Sports Fest event excites employees into doing things that they did in the childhood days, especially the elder adults.  From day one, after HRD announces Larong Pinoy as the sports fest activity, the office environment become high on enthusiasm; making employees talk about the games, their childhood experience, and even practicing within the office. It brings the corporate community alive.
 

In the past, most companies have been doing the regular basketball, volleyball and badminton events, until Human Resource Department staff discovered the fun experience that Larong could bring; on top of the team-building capability it can offer. 

Unlike Basketball or any of the usual western sports activities, Larong Pinoy is a game where everybody will be able to easily participate in.  Even employees who don’t want play enjoys the event --- cheering, "jeering" and supporting the teams.  Kakaiba ang Larong Pinoy.  


The event is executed like a real Olympics event --- with professional officiating & tournament system with an Olympic sports music scoring ambience. Employees will be grouped into teams, with their own team captains. And competitions are conducted with matches on Patintero, Tumbang Preso, Jumping Rope, Sipang Bilangan, and various Pinoy Relay Races.


From planning to implementation, Magna Kultura executes everything with a Tournament Systems & Procedures manual, with Referees and Game Marshals, the Emcee announcement.  Magna Kultura provides the Game Materials, Registration Forms, the Program Scripts, and everything that makes for an Olympic-like event ---- so that your sports committee can sit back, relax, and just play with the rest on the event day.


A Larong Pinoy company sports fest is both for young and old employees. Everyone who plays the game with their fellow- employees creates a feeling like they are childhood playmates (magkababata).  

Larong Pinoy  Sports Fest is a truly fun corporate-family bonding experience.  And the experience goes beyond the event as employees cherish the thoughts of the games through-out the year.



Treat your employees to a Fun Team-Building Sports Fest where everybody can play: Palarong Pilipino Mini-Olympics for young & old! A Sports Fest Team Bonding Activity can be held anytime of the year.  It doesn’t have to be summer. Build your corporate family into a CommuniTeam now.


FOR INQUIRIES:  

CONTACT DICKIE AGUADOExecutive Director - MAGNA KULTURA FOUNDATION

Mobile: 0917-8990025



WATCH THE PREVIEW OF THE LARONG PINOY GAMES

CORPORATE SPORTSFEST VIDEO PREVIEW


​​​Games Featured on ​GMA 7 NEWS TV "24 ORAS"
 
 
Corporate Olympics, Sportsfest Organizer, Company Olympics, sports fest organizer, Company Team-building, Sports Organizer, Corporate Sports Fest, Company Sports Fest, Teambuilding Sportsfest

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Wednesday, October 22, 2014

Below-The-Line Sales Promotions Using The Filipino Games


CAPTURE DISTRICT-TERRITORIES WITH AN EVENT THAT WILL PROMOTE YOUR BRAND, WITH MEASURABLE DAY-AFTER SALES RESULTS. 

LARONG PINOY EVENTS IN DISTRICT-COMMUNITIES ARE GREAT DIRECT PROMOTIONS VEHICLES THAT CREATES DAY-AFTER SALES.


Community Playing Larong Pinoy  v3

It is not true that the games have “disappeared” amidst modern technology. A lot of Filipinos are still unable to own expensive high-tech gadgets and computers. The Filipino Traditional Games remains to be popular among the Filipino masses; it is well-loved by elders, adults, and children. It is a cultural treasure that will always be part of our heritage. The good news for brand marketers is: currently, it is not owned by any brand.


Pinoy generation collage with LolaMagna Kultura Foundation, the national advocate of Larong Pinoy has launched a promotional campaign that allows product-brand sponsors to use the games as a brand vehicle, whether for PR or brand promotions. This is a strategy to fund the advocacy to revive of the games in today’s era.


CAPTURE THE CITY-DISTRICTS WITH LARONG PINOY

Capture the market across the board: from children, to parent-adults, to grand-parents. It’s a game that Filipinos love. Since Y-2005, Larong Pinoy outreach programs are well accepted in communities. Brands will find it a great vehicle for corporate and brand communication, as it captures not only the youth market, but adults and elders who know the game.
Larong Pinoy brings brand goodwill in household neighborhood, enjoining consumers to be part of the program.

Let Larong Pinoy will be your vehicle to engage the community. The event will connect consumers to the brand. It is a potent below-the-line promotion that can deliver day-after sales.


IT’S A PROMOTION THAT COMPLETES THE SELL-THROUGH PROCESS. 

Local trade will be involved in community promotion efforts. Sari-sari stores and groceries in the district will be part of Larong Pinoy promotions.


The Larong Pinoy Play Camps of Magna KulturaThere will be three (3) community activities that will be opportunities for product promotions

THE SPORTS CLINICS. This will be the launch activity. Members of families in the district will come to the event with gate entry stubs acquired from the selling promo.

THE STREET GAMES. Games will be active in community streets during week-days. Children will use Larong Pinoy Game Stubs during street matches. Sale of Larong Pinoy Toys will be tied-up with the product-brand, and purchased in Sari-Sari Stores 

THE TOURNAMENTS. The Inter-Barangay Tournament will be an eagerly awaited event, where team will be competing in mini-Olympics matches, and consumers awaiting the raffle draws with product labels as entry stubs.


IT WILL BE A FUN PROMOTION IN COMMUNITIES IN CONNECTION WITH THE GAMES.

Larong Pinoy promotions are conducted in schools and barangays for FIVE (5) WEEKS to energize the neighborhood participation. CLINIC GAME STUBS are distributed along with leaflets & registration forms; and, Local RETAIL STORES become conduits to all the fun promotions in target areas, for the youth market to purchase sponsor’s products in exchange for game stubs.

Store - with LP Icon + people + toys + ticketIn the event that retail outlets don’t carry the sponsor’s brands, Magna Kultura conducts sells-in to enlist the store for loading of the product; and then, advises both the sponsor & its dealers for loading.


COMMUNITY PROMOTION SCHEME

The Larong Pinoy events are announced in Barangays. Larong Pinoy Game Stubs are distributed in retail outlets carrying the sponsor’s product-brands. Residents join by obtaining Larong Pinoy ticket-stubs for the Sports Clinics. A minimum purchase of the sponsored-product is set to obtain ticket-stubs and the reward points.











TO VIEW MORE DETAILS OF THE LARONG PINOY PROGRAM, CLICK THIS LINK: LARONG PINOY DIRECT MARKETING PROMOTIONS



.

FOR INQUIRIES ON THE LARONG PINOY PROGRAM
Contact: DICKIE AGUADO, Executive Director - Magna Kultura Foundation at  EMAIL: kulturapilipinas@gmail.com  / Globetel +63 917 8990025  /  Landline Tel No. (632) 8514-5868



MK Pinoy Salakot for web profiles




...

Brand Activation Using Larong Pinoy As Vehicle


Capture the Filipino market with an event that creates an ecosystem in the communities: looping household neighborhoods and community stores. Place your bet on the games of our heritage: LARONG PINOY.


Community Playing Larong Pinoy  v3

It is not true that the games have “disappeared” amidst modern technology. A lot of Filipinos are still unable to own expensive high-tech gadgets and computers. The Filipino Traditional Games remains to be popular among the Filipino masses; it is well-loved by elders, adults, and children. It is a cultural treasure that will always be part of our heritage. The good news for brand marketers is: currently, it is not owned by any brand.


Pinoy generation collage with LolaMagna Kultura Foundation, the national advocate of Larong Pinoy has launched a promotional campaign that allows product-brand sponsors to use the games as a brand vehicle, whether for PR or brand promotions. This is a strategy to fund the advocacy to revive of the games in today’s era.


CAPTURE THE CITY-DISTRICTS WITH LARONG PINOY

Capture the market across the board: from children, to parent-adults, to grand-parents. It’s a game that Filipinos love. Since Y-2005, Larong Pinoy outreach programs are well accepted in communities. Brands will find it a great vehicle for corporate and brand communication, as it captures not only the youth market, but adults and elders who know the game.
Larong Pinoy brings brand goodwill in household neighborhood, enjoining consumers to be part of the program.

Let Larong Pinoy will be your vehicle to engage the community. The event will connect consumers to the brand. It is a potent below-the-line promotion that can deliver day-after sales.


IT’S A PROMOTION THAT COMPLETES THE SELL-THROUGH PROCESS. 

Local trade will be involved in community promotion efforts. Sari-sari stores and groceries in the district will be part of Larong Pinoy promotions.


The Larong Pinoy Play Camps of Magna KulturaThere will be three (3) community activities that will be opportunities for product promotions

THE SPORTS CLINICS. This will be the launch activity. Members of families in the district will come to the event with gate entry stubs acquired from the selling promo.

THE STREET GAMES. Games will be active in community streets during week-days. Children will use Larong Pinoy Game Stubs during street matches. Sale of Larong Pinoy Toys will be tied-up with the product-brand, and purchased in Sari-Sari Stores 

THE TOURNAMENTS. The Inter-Barangay Tournament will be an eagerly awaited event, where team will be competing in mini-Olympics matches, and consumers awaiting the raffle draws with product labels as entry stubs.


IT WILL BE A FUN PROMOTION IN COMMUNITIES IN CONNECTION WITH THE GAMES.

Larong Pinoy promotions are conducted in schools and barangays for FIVE (5) WEEKS to energize the neighborhood participation. CLINIC GAME STUBS are distributed along with leaflets & registration forms; and, Local RETAIL STORES become conduits to all the fun promotions in target areas, for the youth market to purchase sponsor’s products in exchange for game stubs.

Store - with LP Icon + people + toys + ticketIn the event that retail outlets don’t carry the sponsor’s brands, Magna Kultura conducts sells-in to enlist the store for loading of the product; and then, advises both the sponsor & its dealers for loading.


COMMUNITY PROMOTION SCHEME

The Larong Pinoy events are announced in Barangays. Larong Pinoy Game Stubs are distributed in retail outlets carrying the sponsor’s product-brands. Residents join by obtaining Larong Pinoy ticket-stubs for the Sports Clinics. A minimum purchase of the sponsored-product is set to obtain ticket-stubs and the reward points.





JOIN THE LARONG PINOY GRASSROOTS ADVOCACY

It’s not just a game.
We’re reviving a cultural treasure with a heritage equity.
We’re instilling patriotism & family bonding among youth & adults.
We’re bringing livelihood among retailers and local vendors.
It’s an advocacy with an economic paradigm.


Buhayin Ang Laro 2



TO VIEW MORE DETAILS OF THE LARONG PINOY PROGRAM: CLICK & VISIT LARONG PINOY BRAND PROMOTIONS CAMPAIGN OVERVIEW

.

FOR INQUIRIES ON THE LARONG PINOY PROGRAM
Contact: DICKIE AGUADO, Executive Director - Magna Kultura Foundation at  EMAIL: kulturapilipinas@gmail.com  / Globetel +63 917 8990025  / Suntel +63 922 8990026  /  Landline Tel No. (632) 514-5868



MK Pinoy Salakot for web profiles




...

Tuesday, September 23, 2014

Larong Pinoy Games As A Company CSR Activity


For many companies, it’s not enough to make money and satisfy customers. Service to local communities is also part of the company agenda, and they involve their employees in outreach programs. These companies often go the extra mile to give a little something back to their employees, the community, and the world at large. They’ve developed solid reputations for going out and doing some good, turning their success into an opportunity to help others.

For a long time, businesses have given back to society in different ways. The domain for such outreach was based more on concerns and thoughtfulness to help people.  For some companies, business isn’t all about the bottom line. They make strides to be a caring part of society and help out those who live in less fortunate circumstances. They’re companies that know how important Corporate Social Responsibility can be to others.

Chevron Philippines is one of the few examples of those doing Corporate Social Responsibility right. Every year, Chevron Philippines embarks in a program dubbed "Week of Caring, wherein employees of the company engage communities as volunteers. For the second time, the employee-volunteers of Chevron reached out once again the children of Nayon ng Kabataan (in Mandaluyong City), a youth welfare community operated by the Department of Social Welfare Development (DSWD).

During its Week of Caring program, Chevron employees went to Nayon ng Kabataan to play as “big brothers” to the children of Welfareville --- playing Larong Pinoy, the traditional Filipino Street Games.  As coach and playmates, they ran and vigorously played with the children: games like, patintero, luksong tinik, luksong baka, chinese garter, piko, and other Pinoy games.


The choice of Larong Pinoy as an activity aims to provide a light, fun interaction between the Chevron employees and the kids at Nayon ng Kabataan.  The organizers of the Chevron outreach program recognizes the power of Larong Pinoy as a strong vehicle for community engagement and interaction.  The traditional Filipino street games is a cultural treasure, well-loved by many Filipinos even today.  Many people are still unable to own high-tech game gadgets, computers, or smartphones with game applications; thus, Larong Pinoy is still a fun alternative among many of the children.


Having a social good culture makes your employees know they are working for something that is bigger than themselves; their business is not one dimensional and more importantly, it cares about people.  There are new breed of corporate individuals who believe that what you put into the world is exactly what you’re going to get out of it. People want to do things that matter; companies that encourage employees to participate in volunteerism and giving back are creating fulfilling environments to work in.

CSR to be meaningful has to reach out to the large majority of our people who are not only without purchasing power, but are fundamentally deprived of basic livelihood. There are companies stand out as prime examples of how social responsibility can be productively coupled with sound strategies to advance goodwill, while building sustainable and impressive businesses. They provide the leadership to demonstrate how marketers can pursue both objectives simultaneously. As such, socially conscious companies have stepped up their efforts with increasing effectiveness and productivity. It is an impressive movement and one that invites society at large to do even more.

Magna Kultura Foundation salutes Chevron Philippines for making Larong Pinoy their choice of activity for engaging communities.  The interaction between the employees of Chevron and children of Nayon ng Kabataan will last a lifetime of remembrance.




Corporate citizens interested in partnering with Magna Kultura Foundation in advocating the Games in the Philippines may contact our email: magnakultura@gmail.com, or call us at our mobile phone

FOR MORE DETAILS, CLICK THIS LINK: LARONG PINOY DIRECT MARKETING PROMOTIONS

FOR MORE INFORMATION, CONTACT:

Dickie Aguado, Magna Kultura Foundation

Mobile Nos.: +63 917.899.0025 (Globe)






...



The Pinoy Games As A Corporate PR Program




For many companies, it’s not enough to make money and satisfy customers. Service to local communities is also part of the company agenda, and they involve their employees in outreach programs. These companies often go the extra mile to give a little something back to their employees, the community, and the world at large. They’ve developed solid reputations for going out and doing some good, turning their success into an opportunity to help others.

For a long time, businesses have given back to society in different ways. The domain for such outreach was based more on concerns and thoughtfulness to help people.  For some companies, business isn’t all about the bottom line. They make strides to be a caring part of society and help out those who live in less fortunate circumstances. They’re companies that know how important Corporate Social Responsibility can be to others.

Chevron Philippines is one of the few examples of those doing Corporate Social Responsibility right. Every year, Chevron Philippines embarks in a program dubbed "Week of Caring, wherein employees of the company engage communities as volunteers. For the second time, the employee-volunteers of Chevron reached out once again the children of Nayon ng Kabataan (in Mandaluyong City), a youth welfare community operated by the Department of Social Welfare Development (DSWD).

During its Week of Caring program, Chevron employees went to Nayon ng Kabataan to play as “big brothers” to the children of Welfareville --- playing Larong Pinoy, the traditional Filipino Street Games.  As coach and playmates, they ran and vigorously played with the children: games like, patintero, luksong tinik, luksong baka, chinese garter, piko, and other Pinoy games.


The choice of Larong Pinoy as an activity aims to provide a light, fun interaction between the Chevron employees and the kids at Nayon ng Kabataan.  The organizers of the Chevron outreach program recognizes the power of Larong Pinoy as a strong vehicle for community engagement and interaction.  The traditional Filipino street games is a cultural treasure, well-loved by many Filipinos even today.  Many people are still unable to own high-tech game gadgets, computers, or smartphones with game applications; thus, Larong Pinoy is still a fun alternative among many of the children.


Having a social good culture makes your employees know they are working for something that is bigger than themselves; their business is not one dimensional and more importantly, it cares about people.  There are new breed of corporate individuals who believe that what you put into the world is exactly what you’re going to get out of it. People want to do things that matter; companies that encourage employees to participate in volunteerism and giving back are creating fulfilling environments to work in.

CSR to be meaningful has to reach out to the large majority of our people who are not only without purchasing power, but are fundamentally deprived of basic livelihood. There are companies stand out as prime examples of how social responsibility can be productively coupled with sound strategies to advance goodwill, while building sustainable and impressive businesses. They provide the leadership to demonstrate how marketers can pursue both objectives simultaneously. As such, socially conscious companies have stepped up their efforts with increasing effectiveness and productivity. It is an impressive movement and one that invites society at large to do even more.

Magna Kultura Foundation salutes Chevron Philippines for making Larong Pinoy their choice of activity for engaging communities.  The interaction between the employees of Chevron and children of Nayon ng Kabataan will last a lifetime of remembrance.





For organizations who would like to conduct a Larong Pinoy program in schools, barangays, or for private companies, contact Magna Kultura Foundation.   

Contact DICKIE AGUADO, Executive Director - Magna Kultura Foundation:
Cellular Phone Nos.: +63 917 8990025 (Globe) or +63 922 8990026 (Sun)
Landline Tel No. (632) 514-5868
Email Address: kulturapilipinas@gmail.com





...


Friday, August 22, 2014

Mini-Olympics Teambuilsing Sportsfest Games For Filipino Companies


The Traditional Filipino Street Games is back in the mainstream of Philippine society, and has become a popular sports fest activities for local corporations.  

Magna Kultura Foundation, an arts and culture organization who has been conducting Larong Pinoy sports clinics and tournaments in schools and Barangay communities since Y-2003, started implementing team-building sports fests among Philippine corporation. 

 
The promotion of Larong Pinoy among companies as a Mini-Olymipcs Sports Fest is Magna Kultura's effort to make adults fellow-advocates in the revival of the Filipino games. By reviving their interest in the games, it is probable that they would teach it among their children.

 
 Since Y-2008, over a thousand companies have conducted Larong Pinoy sports fests. Human Resource Department heads saw Larong Pinoy as an effective company team-bonding activity among employees. 
 
In Y-2009, private business corporations started requesting for Magna Kultura to organize the  Larong Pinoy event as a company sports fest activity. 

The Traditional Filipino Street Games has become an effective instrument for bridging employee relationships. The games are able to make employees from different departments easily get acquainted  with each other; and, like childhood playmates, the bonding experience goes beyond months, even years, after the event.


The thought of conducting a Larong Pinoy Sports Fest for the company thrills employees into doing things that they did in the childhood days, especially the elder adults. 


 From day one, after HRD announces Larong Pinoy as the sports fest activity, the office environment become high on enthusiasm; making employees talk about the games, their childhood experience, and even practicing within the office. It brings the corporate community alive.


And what's best is that the organizers, Magna Kultura Foundation, conducts it in such a way that even the HRD staff and sports committee can play on the event day without the hassle of running the company event.


In addition to the outreach advocacy programs in schools and Barangays, Magna Kultura Foundation continues to conduct sports fests for private companies as a third strategy, for reviving the Traditional Filipino Street Games back in the mainstream of society.

Magna Kultura believes that once adults get the feel of playing the games, soon they will also play it with their kids; thus, subtly making them fellow-advocates for promoting Larong Pinoy



ORGANIZE A FILIPINO SPORTS FEST FOR YOUR COMPANY. Contact Magna Kultura Foundation.  Inform Magna Kultura about your sports fest plan: the scheduled date of your event, and how many employees.

FOR INQUIRIES:  

CONTACT DICKIE AGUADOExecutive Director - MAGNA KULTURA FOUNDATION

Mobile: 0917-8990025

 
WATCH THE PREVIEW OF THE LARONG PINOY GAMES

CORPORATE SPORTSFEST VIDEO PREVIEW

​​​Games Featured on ​GMA 7 NEWS TV "24 ORAS"
 
TO VIEW THE PROGRAM, CLICK ON THE FOLLOWING LINK: http://kulturapilipinas.webs.com/corporate-mini-olympics


TO VIEW SOME OF THE COMPANY SPORTSFEST PHOTOS, preview them at  http://kulturapilipinas.webs.com/apps/photos/album?albumid=14142715



Buhayin natin ang Larong Pinoy.  Let adults play the game again, and make the company come alive!






Organizing Larong Pinoy Sports Fest for Private companies is among the cultural entrepreneurship approaches of Magna Kultura to revive the games among Filipino adults who use to play the games; at the same time, an advocacy to revive the Games of Our Heritage ("Laro ng Lahi") back in the mainstream of Philippine society, among children and adults.


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Corporate Olympics, Sportsfest Organizer, Company Olympics, sports fest organizer, Company Team-building, Sports Organizer, Corporate Sports Fest, Company Sports Fest, Teambuilding Sportsfest