Friday, November 4, 2016

Larong Pinoy As Brand Sales Promotion


WILL YOUR SPONSORED-EVENT BE A VEHICLE

THAT WILL MAKE YOUR BRAND STAND OUT

AND DELIVER SALES? OR WILL YOU JUST BE

AN ADDED BRAND SPONSOR.


 Events marketing is a great vehicle to catch the attention of target customers.   
But how many times have you joined events that did not deliver bottom-line results? 
And in how many occasions have you sponsored events that are also being 
implemented by other product-brands --- making you a "me-too" sponsor?
  
 

MAKE YOUR SPONSORSHIP EQUITABLE 

Get an event vehicle that will take your 
product in district-communities, and create 
not only goodwill among Filipino families, 
but deliver day-after sales as well. 

Larong Pinoy is a cultural treasure cherished by Filipinos. 
It is a potent event vehicle for building goodwill among families.
 

ITO ANG LARO NG MGA PINOY

 
The Filipino Street Games are timeless.   
It is still well-loved by many families.



Awareness for the games encompasses generations of Filipinos: from elderly citizens (grandparents), to parent-adults, and the youth.



Amidst the popularity of computers and game gadgets, the Filipino games are still popularly played in playgrounds and street suburbs.  Larong Pinoy has a variety of games that are as equally fun and competitive with western sports.


The Larong Pinoy program will be a fun wellness activity that will engage children and parents in communities.



The promotion of the games will be a combination of an advocacy for the revival of the heritage games, with the vital promotion fitness and wellness for a healthy citizenry.




LARONG PINOY WILL BE FUN VEHICLE THAT WILL ENGAGE THE COMMUNITY.THE REVIVAL OF THE GAMES WILL ENLIVEN THE COMMUNITIES. IT WILL ENGAGE FAMILIES AND BOND NEIGHBORHOOD FOLKS. 




THERE WILL BE FOUR (4) MAJOR ACTIVITIES IN CITY-DISTRICT.

  • LARONG PINOY SPORTS CLINICS & PLAY CAMPS.   
  • THE NEIGHBORDHOOD STREET GAMES IN PARKS & PLAYGROUNDS.   
  • INTER-BARANGAY MINI-OLYMPIC TOURNAMENTS.  
  • LIVELIHOOD SELLING LARONG PINOY TOYS & ITEMS
 



AN ADVOCACY WITH A LIVELIHOOD PROGRAM



Coinciding with the Larong Pinoy activities, the Foundation activates a livelihood program for local citizens and retail stores.  Larong Pinoy promotions will be conducted in barangays for a period of FIVE (5) WEEKS to energize neighborhood participation.   





WE ARE INVITING CORPORATE CITIZENS TO JOIN THE LARONG PINOY ADVOCACY  


Corporate sponsors supporting the Larong Pinoy will create not only goodwill and build  brand image, but potentially, deliver “day-after sales” in sales territories through direct marketing efforts tied with activities in district-neighborhoods.





MAKE LARONG PINOY CORPORATE PR ACTIVITY COMBINED WITH A CONSUMER PROMOTION EFFORT THAT WILL BRING DAY-AFTER SALES.
 
Larong Pinoy will be a great  vehicle that will take product-brands in communities, with consumer goodwill that will trigger product sales at retail stores.    

Larong Pinoy can create brand goodwill house-to-house, and invite target consumers to join the fun activities and promotions.  



From children to parents to grand-parents. The Larong Pinoy crowd is the mass market.  70% of the Filipino population.  This is what marketers call the “sachet economy”.




Be the 1st brand to own sponsorship equity in a cultural treasure.

Magna Kultura Foundation invites corporate citizens to join us in promoting Larong Pinoy in District-Barangays. 



It is a potent below-the-line promotions that can deliver day-after sales. The sponsorship efforts ranges from local merchandising to retail trade promotion efforts. Magna Kultura  , to product retail sales at sari-sari stores within the perimeter of the sports clinic area in barangays.


 

GROUND MARKETING PROMOTIONS WILL BE CONDUCTED 
IN CITY-DISTRICTS WITH 5-WEEKS ACTIVATION.  


The Larong Pinoy outreach programs affords brand promotion in Barangay households. Local sari-sari stores will play a big role in the community promotion efforts. 



IT’S A PROMOTION THAT WILL COMPLIMENT SALES EFFORTS AND HELP IN THE RETAIL SELL-THROUGH PROCESS.  


Product-Brands will gain incremental sales from sports clinic participations, game stubs and raffles, and trivia promos that will be launched in district-neighborhoods; with sari-sari stores and groceries playing a vital role as conduits to promoting the games. 



Corporate citizens interested in partnering with Magna Kultura Foundation in advocating the Games in the Philippines may contact Tel. No. (632) 514-5868, or email: magnakultura@gmail.com

FOR MORE DETAILS, CLICK THIS LINK: LARONG PINOY DIRECT MARKETING PROMOTIONS





FOR MORE INFORMATION, CONTACT:

Dickie Aguado, Magna Kultura Foundation

Mobile Nos.: +63 917.899.0025 (Globe) or +63 922.899.0026 (Sun)

Direct Line No.: (632) 514-5868





Thursday, November 3, 2016

Below-The-Line Promotions Using Larong Pinoy in Communities


WILL YOUR SPONSORED-EVENT BE A VEHICLE

THAT WILL MAKE YOUR BRAND STAND OUT

AND DELIVER SALES? OR WILL YOU JUST BE

AN ADDED BRAND SPONSOR.


 Events marketing is a great vehicle to catch the attention of target customers.   
But how many times have you joined events that did not deliver bottom-line results? 
And in how many occasions have you sponsored events that are also being 
implemented by other product-brands --- making you a "me-too" sponsor?
  
 

MAKE YOUR SPONSORSHIP EQUITABLE 

Get an event vehicle that will take your 
product in district-communities, and create 
not only goodwill among Filipino families, 
but deliver day-after sales as well. 

Larong Pinoy is a cultural treasure cherished by Filipinos. 
It is a potent event vehicle for building goodwill among families.
 

ITO ANG LARO NG MGA PINOY

 
The Filipino Street Games are timeless.   
It is still well-loved by many families.



Awareness for the games encompasses generations of Filipinos: from elderly citizens (grandparents), to parent-adults, and the youth.



Amidst the popularity of computers and game gadgets, the Filipino games are still popularly played in playgrounds and street suburbs.  Larong Pinoy has a variety of games that are as equally fun and competitive with western sports.


The Larong Pinoy program will be a fun wellness activity that will engage children and parents in communities.



The promotion of the games will be a combination of an advocacy for the revival of the heritage games, with the vital promotion fitness and wellness for a healthy citizenry.




LARONG PINOY WILL BE FUN VEHICLE THAT WILL ENGAGE THE COMMUNITY.THE REVIVAL OF THE GAMES WILL ENLIVEN THE COMMUNITIES. IT WILL ENGAGE FAMILIES AND BOND NEIGHBORHOOD FOLKS. 




THERE WILL BE FOUR (4) MAJOR ACTIVITIES IN CITY-DISTRICT.

  • LARONG PINOY SPORTS CLINICS & PLAY CAMPS.   
  • THE NEIGHBORDHOOD STREET GAMES IN PARKS & PLAYGROUNDS.   
  • INTER-BARANGAY MINI-OLYMPIC TOURNAMENTS.  
  • LIVELIHOOD SELLING LARONG PINOY TOYS & ITEMS

 




AN ADVOCACY WITH A LIVELIHOOD PROGRAM



Coinciding with the Larong Pinoy activities, the Foundation activates a livelihood program for local citizens and retail stores.  Larong Pinoy promotions will be conducted in barangays for a period of FIVE (5) WEEKS to energize neighborhood participation.   





WE ARE INVITING CORPORATE CITIZENS TO JOIN THE LARONG PINOY ADVOCACY  


Corporate sponsors supporting the Larong Pinoy will create not only goodwill and build  brand image, but potentially, deliver “day-after sales” in sales territories through direct marketing efforts tied with activities in district-neighborhoods.





Larong Pinoy will be a great  vehicle that will take product-brands in communities, with consumer goodwill that will trigger product sales at retail stores.    


From children to parents to grand-parents. 

Larong Pinoy can create brand goodwill house-to-house, and invite target consumers to join the fun activities and promotions.  



The Larong Pinoy crowd is the mass market.  70% of the Filipino population.  This is what marketers call the “sachet economy”.





Be the 1st brand to own sponsorship equity in a cultural treasure.

Magna Kultura Foundation invites corporate citizens to join us in promoting Larong Pinoy in District-Barangays. 



It is a potent below-the-line promotions that can deliver day-after sales. The sponsorship efforts ranges from local merchandising to retail trade promotion efforts. Magna Kultura  , to product retail sales at sari-sari stores within the perimeter of the sports clinic area in barangays.


 

GROUND MARKETING PROMOTIONS WILL BE CONDUCTED 
IN CITY-DISTRICTS WITH 5-WEEKS ACTIVATION.  


The Larong Pinoy outreach programs affords brand promotion in Barangay households. Local sari-sari stores will play a big role in the community promotion efforts. 



IT’S A PROMOTION THAT WILL COMPLIMENT SALES EFFORTS AND HELP IN THE RETAIL SELL-THROUGH PROCESS.  


Product-Brands will gain incremental sales from sports clinic participations, game stubs and raffles, and trivia promos that will be launched in district-neighborhoods; with sari-sari stores and groceries playing a vital role as conduits to promoting the games. 




Corporate citizens interested in partnering with Magna Kultura Foundation in advocating the Games in the Philippines may contact Tel. No. (632) 514-5868, or email: magnakultura@gmail.com

FOR MORE DETAILS, CLICK THIS LINK: LARONG PINOY DIRECT MARKETING PROMOTIONS





FOR MORE INFORMATION, CONTACT:

Dickie Aguado, Magna Kultura Foundation

Mobile Nos.: +63 917.899.0025 (Globe) or +63 922.899.0026 (Sun)

Direct Line No.: (632) 514-5868





Monday, March 16, 2015

Making The Company Sportsfest A Mini-Olympics Event


The Traditional Filipino Games are back in the mainstream of society, and private corporations have been using it as a Team-Building Company Sportsfest, with a Mini-Olympics flavor.



Filipino corporations have made Larong Pinoy a Mini-Olympics Sport Fest, energizing employees with games that they use to play in their childhood years. It's a great way to build camaraderie.


Over a thousand companies have re-discovered the fun of the Larong Pinoy games, and has organized it as Mini-Olympics event.


Human Resource Managers have testified that a Larong Pinoy Sports Fest is truly a one-of-kind event-activity that leaves lasting impression among employees. It bonds employees like real “magkababata” (i.e., childhood friends). 


For many years, many companies have been organizing popular sports like basketball or volleyball; and usually, only younger employees get to play in the tournaments.  The Filipino Games has become an alternative to implementing the usual Western sports activities.  



Larong Pinoy is an activity where both young and old employees can play and enjoy, (unlike other sports where only the younger generation can play).

 
In Larong Pinoy games, everybody --- young and old --- are able to participate in the games.  Even employees who did not play enjoy the event, cheering and supporting their teams in every game.  The fun is unforgettable.  And best of all, employees who do not know each other become familiar with everyone.

Magna Kultura Foundation is the organizer of the Larong Pinoy company sportsfests. The organization is the national advocate of the Traditional Filipino Street Games.  



In the Y-2008, HRDs of Filipino companies started calling on Magna Kultura to organize team-building activities using Larong Pinoy games as platform for bonding employees.  

Magna Kultura organized the company sports fests, hassle-free for the HRDs: from planning to implementation, with tournament systems & procedures, game manuals with playing rules for each and every Filipino game; and running the games with referees and game marshals. The company’s organizing committee just sat back and relaxed; playing with the rest of their fellow-employees. 

Magna Kultura continues to conduct Palarong Pinoy sports fests for companies, on top of their on-going sports outreach programs in schools and barangays.  Magna Kultura works with HRDs and sports committees to conduct “proudly Pinoy” games that transforms the Filipino work-force into Communi-Teams.  




ORGANIZE A FILIPINO SPORTS FEST FOR YOUR COMPANY. Contact Magna Kultura Foundation.  Inform Magna Kultura about your sports fest plan: 
  • Scheduled date of your event
  • How many employees
  • And, the Venue






VIEW SOME OF THE COMPANY SPORTSFEST PHOTOS, preview them at  http://kulturapilipinas.webs.com/apps/photos/album?albumid=14142715


FOR MORE INFORMATION, CONTACT:
DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION

Tel. Nos. :  (02) 514-5868 /  Mobile: 0917-8990025 or 0922-8990026


_______________________________________________


Organizing Larong Pinoy Sports Fest for Private companies is a cultural entrepreneurship approach of Magna Kultura to revive the games among Filipino adults; to build camaraderie the Filipino way (kababata); at the same, for adult-parents to teach the games among their children. 

This is Magna Kultura Foundation's advocacy to
revive the Games of Our Heritage ("Laro ng Lahi") 
back in the mainstream of Philippine society.


PINOY TAYO








.

Sunday, March 8, 2015

Organize A Company Sports Fest, Hassel-Free!

Corporate Mini-Olympics Are More Fun With Larong Pinoy.  It's A Team-Building Sports Fest Where Young And Old Employees Can Play.

IT'S FUN. IT'S CHALLENGING. AND IT BREATHES YOUTHFUL BONDING AMONG EMPLOYEES.




In the past, basketball and other ballgames are organized and only a few people to play --- mostly the younger employees. But now, both young and old employees play together with the Traditional Filipino street games in an exciting mini-Olympics format.  And company sports fests come alive. 

 
Human Resource Department staff have discovered the benefits of using the Filipino games as sports fest platform: it does not only bring fun, but creates warm camaraderie among employees --- making them feel like childhood playmates, i.e. "mag-kababata".

Magna Kultura Foundation conducts the sports fest like a real Olympics event, which gives employees the grand feeling of being in a professional arena. 


The games are officiated by referees and marshals using the Official Tournament Rules instituted by Magna Kultura Foundation, the national advocate of the Filipino Games.



In organizing the company sports fest, Magna Kultura partners with the HRD and Sports Committee; internally making the event a team-building activity within the company.  Teams are formed with Team Captains, co-captains and even playing Coaches for each and every game.  Game manuals are provided by Magna Kultura, along with team line-up sheets and other vital tournament materials.



Games like Patintero, Tumbang Preso, Luksong Tinik, Luksong Lubid, and other Pinoy Games are as challenging as any Western sport.  It requires agility, skills, and strategy.   Employees match players against other department teams.  Even cheer chants are created to rally team spirit.  And, just by being Filipino, makes it more fun.



As employees plan and practice the games, a team-building atmosphere is created inside the offices.   The employee bonding solidly permeates that, even if they don’t win on the day of the event, they become satisfied with the friendship they have built in the process. 





 

CHECK-OUT THE DETAILS ABOUT PALARONG PINOY OLYMPICS. 

CLICK & VIEW THE SPORTS FEST PLAN THE FOLLOWING SITES AT http://www.slideshare.net/KulturaPilipinas/larong-pinoy-corporate-team-building-sportsfest-7517510

You can also view some of the photos of company sports fest at http://kulturapilipinas.webs.com/apps/photos/album?albumid=14142715

Or, Check-out The Filipino Games Website at http://kulturapilipinas.webs.com/corporate-mini-olympics


FOR INQUIRIES:  

CONTACT DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION at Tel. Nos. (02) 514-5868, or at Mobile: 0917-8990025 or 0922-8990026; or, EMAIL: kulturapilipinas@gmail.com



Organizing Larong Pinoy Sports Fest for Private companies is a cultural entrepreneurship approach of Magna Kultura to revive the games among Filipino adults; to build camaraderie the Filipino way (kababata); at the same, for adult-parents to teach the games among their children. 

This is Magna Kultura Foundation's advocacy to
revive the Games of Our Heritage ("Laro ng Lahi") 
back in the mainstream of Philippine society.


PINOY TAYO.
Buhayin Natin Ang Larong Pinoy